RESPECT FOR
- Ideas
- People
- Shareholder's values
- Environment
- Diversities
INTEGRITY
- Morality
- Honesty
- Consistency
- Pride in what we do being able to trust in one's word
- Protecting the Company's name and image
- "Walk the talk" in both personal and corporate life
COMPETITIVENESS
- Visionary understanding
- Cost consciousness
- Customer focus
- Fast decision making
- Market insight
- Competitor awareness
- Remedying your weaknesses
- Protecting your strengths
TEAMWORK
- Sharing best practices and information
- Creating and utilising synergies
- Encouraging cooperation
- Helping each other
- Willingness to learn from others
- Being responsible commonly, across departments
- Achievements are common success
ENTREPRENEURSHIP
- Seeking challenges
- Taking initiative
- Driving the actions
- Taking responsibility
- Getting things done despite
- Many hurdles
- Creative problem solving
- Being result oriented in compliance with the law and the Company's beliefs and ethics