- We put love, respect and trust at the center of all our stakeholder relations and we appear as we are and act as we appear.
- We approach everything we do with enthusiasm, excitement and perseverance; we move to energize our entire environment.
- We express our ideas freely, take risks and we are not afraid to make mistakes. We use initiative to take responsibility and action.
- We question ourselves and our work with a positive curiosity and a genuine excitement about innovation. To ensure excellence, we always learn from our past experiences, develop in light of our future vision and pioneer change.
- We create enviroments to facilitate the participation of all our stakeholders, encourage them, value different ideas and generate the highest benefit with multiple collaborations.